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Specifications & Guidelines Ad Blocking HTML5 for Digital Advertising OpenVV SafeFrame Implementation Guidelines Tech Lab Content Taxonomy Working Groups Ad Blocking Working Group HTTPS Working Group OpenVV Working Group SafeFrame Implementation Working Group Taxonomy & Mapping Working Group CodeBank SafeFrame SafeFrame Contrib Tools. IAB Tech Lab Releases V1 Technical Specifications for IAB CCPA Compliance Framework for Publishers & Technology Companies. Today, the IAB Tech Lab is releasing version 1.0 of the technical specifications for the IAB CCPA Compliance Framework, and is encouraging digital property owners and ad platforms to begin their technical implementation. Video Ad Tech: Overview This chapter focuses on the “how,” honing in on the video player—digital video’s central character—its role, and the technologies it utilizes. The Video Ad Serving Template VAST and the Video Player Ad-Serving Interface Definition VPAID are broken down in both technical and practical terms and event tracking and tags are highlighted. IAB Tech Lab offers “ads.txt aggregator” – a critical tool to support its ads.txt anti-fraud initiative. This service provides regular updates on publishers’ approved ad sellers, making it easier for marketers, agencies, and platforms to eliminate fraudulent inventory sources, and fight against domain misrepresentation.

The ICO’s six-month window for the industry to absorb its report, explore the issues and identify responses ends next month. As set out at our event, IAB UK together with IAB Europe, IAB Tech Lab and our respective member working groups, have been working hard to develop a response to the ICO. IAB France and IAB TechLab will host the 2nd edition of the Ad Tech Summit on 22nd November. The theme of the event is Shared Values and will bring together a stellar line-up of industry experts to explore and discuss. Find out more here. IAB Europe’s Chief Economist, Daniel Knapp. The IAB Tech Lab is taking action to fight ad blocking. Along with its Ad Blocking Working Group, the IAB Tech Lab is leading several initiatives and the following efforts that are underway: 1. Guidelines and Standards Alongside efforts to promote secure ad delivery and other consumer protections, the IAB Tech Lab along with other organizations.

IAB Tech Lab Releases V1 Technical Specifications for IAB CCPA Compliance Framework for Publishers & Technology Companies. By Jennifer Derke Today, the IAB Tech Lab is releasing version 1.0 of the technical specifications for the IAB CCPA Compliance Framework, and is encouraging digital property owners and ad platforms to begin their technical. 28/10/2015 · The IAB Technology Laboratory Tech Lab is a non-profit consortium that develops and provides technical standards, software, and services to drive the growth of an effective and sustainable global digital media ecosystem that benefits consumers. Comprised of digital publishers, ad technology firms, agencies, marketers, and other.

IAB helps drive the industry forward through the efforts of committees and councils in various industry segments. Centers of Excellence Our Centers of Excellence, fully staffed and independently funded units within IAB, work with industry experts and members to develop standards, guidelines, best practices and other solutions to improve business outcomes for the industry. Standards by Product Line Ad Products Dynamic Content Ad Standards IAB New Ad Portfolio: Advertising Creative Guidelines Ad Tech Ad Blocking Ads.txt for Anti-Fraud Data Transparency HTML5 for Digital Advertising OpenData SafeFrame Implementation Guidelines sellers.json Tech Lab Content Taxonomy Audio & Video Digital Audio Ad Serving Template.

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